Posts Tagged: pixels on paper graphic design and marketing
Graphic Design Project for Peak Performance
Pixels recently created a logo for Peak Performance Heating & Air and we must say, the clients love it and we do too. My partner in life, business, child-rearing, house maintenance, travel, gardening and love, Ryan, is pretty good at this whole branding, logo and graphic design thing.
Our pal Trista, who we know from the wedding industry in Wilkes, contacted us about doing a logo for her aunt and uncle’s business, Peak Performance. It was time for an update to their existing business and they were looking for something new to put on business cards and employee uniforms. As they work on their website, these would be a part of things to come, and we were happy to help.
Ryan:“Trista acted as the go-between for them and sent us a few ideas she had gathered. With the directions, we set off into design land looking at ideas from each of the inspiration pieces sent. The owners love to hike, so mountains were essential to the logo and were, of course, a nod to the name.”
The first round yeilded exactly the kind of feedback we want to hear:
“OMG!!!! These are amazing.” But we also love the iterative revision process and collaboration that gets us over the finish line to happy campers. There were tweaks, we played with fonts, more of a neon color palette and options for the mountains. The owners mentioned wanting to possibly order brighter neon orange shirts for the techs, so Ryan adapted designs and provided options.
The magic came with that second round and then Ryan created a style guide, delivered the logos for use across their promotional needs and then to their web designer.
A few weeks after the final files were delivered, Trista sent us a message with the photos of how the logo was being used on the company trucks, and we cannot express how cool it is to see the finished product in use like that.
If you’re thinking about a rebrand, need a logo, just want to understand what goes into working with us on projects like this, we hope you’ll be in touch. A business card to car wraps, it’s all about being cohesive and disciplined and Pixels can help your brand achieve this!
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Pixels Creates Updated Branding for Local Bakery – Indulge
Just as when your life changes, when your business changes, it’s time for a new look… and in the world of marketing, we call that rebranding. Pixels is asked to help businesses rebrand with new logo treatments and visual vocabularies all the time, but it’s particularly fun when it’s someone you know and respect. Enter Haylee Greene.
Haylee is a baker and the owner of Indulge Specialty Cakes & Baked Goods. We created her original branded logo, and businesses cards too, back in 2015. We had a blast because 1) she’s a dynamo and has been such a wonderful friend, and 2) we happen to have in common the fact that Indulge and Pixels are specialty vendors who work events like weddings. In other words, we often run in the same circles.
Haylee stepped away from the baking business for a season (and got married!) and when she decided to come back to the business, she wanted a refresh and we were happy to help.
Original business card and logo for Indulge Bakery designed in 2015:
As we do with all branding clients, we started with a conversation about what she wanted from the logo in this new world and asked for inspiration and examples of what she found attractive. Haylee shared a desire for something more earthy in terms of palette and more handmade – even hand-drawn in look and feel (like her gorgeous baked creations) and provided us with some parameters. It was an overhaul and we enjoyed the challenge of making the look different, but still indicative of who she is, what her business does and appealing to the eye.
Her response from the first round of logos: “You have outdone yourself!! Honestly, I don’t know how I’m going to choose! You definitely nailed exactly what my vision was.”
First round of concepts for the updated Indulge Specialty Cakes & Baked Goods:
After some tweaking, we sent along a second set and she reviewed those as well. When she found the winner, she wrote us to say, “Thank you for working so hard. It seems even more important to me this time for many reasons. I love that you are so willing to help me make it perfect.”
Final logo design for Indulge Specialty Cakes & Baked Goods:
Rebranded final business card design for Indulge:
The business card design was just as fun and gave Ryan the chance to throw out some wild card ideas to see where Haylee was with thoughts on taking the branding beyond the logo. In the end, she opted for a mix of traditional and earthy, which suits Haylee as a person and how she wants to market the business.
[By the way, and not for nothing, Haylee and Indulge make crazy good cakes and cupcakes, plus AH-MAZING whoopee pies!!]
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
New Graphic Design Projects | Tevepaugh Orchards
The family’s orchards are exceptionally beautiful, but they also produce…. PROduce. Their farm is fruitful. Somebody stop me. They grow the most luscious apples and peaches, okay. And they needed a new rack card/brochure that they could give to the local visitors center and share at other events – like the Brushy Mountain Apple Festival. We were ready to help. This time it wasn’t about photography as much as graphic design and we combined both to create something new that celebrates the place and people. Ryan wanted lots of photos on the cover side to show off the fruits, but to also feature family that is such a pivotal, historical and emotional part of why the business flourishes. One of the photos features Armit and his grandson Connor inspecting fruit together. So stinking sweet!
The back features some brief history about the farm and a map to guide people into the Brushy Mountains to the apple house. If you haven’t been to this amazing place, plan to go!
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Graphic Design Projects – Fieldstone Estates
We love referrals. If you own your own business, you get it. There’s a thrill and a sense of appreciation that comes with each one. Like repeat and lifelong clients, referrals are a big part of our business and it’s as true with graphic design as it is with photography.
We were recently contacted by Amy Blair of Blair Properties and Jeff Canter of JK Canter Builder after one of their investors – familiar with Pixels’ work – pointed them in our direction. They needed a flier and tri-fold brochure for an open house event and we were happy to oblige with a fresh design.
Front side of sales flyer
Back side of flyer
Outside of tri-fold brochure
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.