Posts Tagged: Logo design from Pixels on Paper
Introduction to Pixels Graphic Design – Pt. 3
The final leg in our three-legged stool is graphic design. Ryan is not only a photographer, but a skilled graphic designer who’s been helping brands for nearly 2 decades. He’s got IT, if I may say so.
Not only does Ryan create logos for businesses of all sizes, he understands branding and the visual vocabulary that goes along with creating a culture and a fully conceived brand. Some favorites are included in this blog, but if you are an entrepreneur looking for branding help, or a business in need of a brand update, my guy is your guy!
In the process of creating each of these logos and treatments, there was a conversation (think: several) between Ryan and the client to set goals, discuss the business, the target markets, and the best way to represent who they are and what they do through products or services.
We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
Graphic Design fun
We’ve grown Pixels’ portfolio of offerings as we’ve continued to calibrate our lives over the last few years. We’ve shaped our lives, as you all have, to new normals and even newer normals, all while we try to rear a toddler, adjust our time management techniques and add new skill sets.
As you all know, Ryan is our graphic designer – as well as my husband, baby-daddy, and wonderful photographer. Recently, he’s been updating some design applications for existing graphic design clients and adding dynamism to the designs he’s created already.
A year ago, he worked on a project for our client in Asheville at the Words Communications by rebranding her business with a new logo treatment. Most recently, he added several animated gif concepts.
Several years ago, Ryan developed a branding logo for Fionix Consulting that they loved, and recently added an animated gif to their graphic design and branding mix.
I love sharing these new additions to our services at Pixels. We are professionals who capture milestones and create heirlooms, but we are also hungry creative types, always looking for ways to help our corporate, entrepreneurial and commercial clients. To see more of what Pixels can provide in the graphic designer department, check out our website and that category in our blogs.
Small Business Love-Up: Bridal Traditions
We’re celebrating and saluting small businesses during a time when they are suffering and waiting to reopen full force. Today, I want to shine the light on Bridal Traditions. Kelly Shumate, the owner of BT and beYOUtiful Boutique … oh how I love this girl. We have been friends for more than a decade and have memories to back up that time. Pixels even created her logo back in the day.
If you find yourself on a small, blue marble hurling through space, you should have a Kelly in your life. I photographed her bridal anniversary portraits, pictures of her with her sweet husband and pup for the holidays, and the Wilkes Wedding Expo for years.
Kelly is community-focused, a smart business woman, a good time Charlie and one of the hardest working women in the biz.
We’ve photographed the Wedding Expo for years including this previous one in 2020, but I have also had the fun and pleasure of accompanying Kelly and her team to Atlanta for prom and wedding markets and buying efforts over the years for her boutique. Watching her work, choose styles and chat with other vendors is the best.
Bridal Traditions just celebrated its 20th Anniversary. I couldn’t be more excited for her, more proud of her, or more happy to have her as one of my best friends. If you aren’t following her on Facebook or Instagram, I hope you will.
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
Pixels Creates Updated Branding for Local Bakery – Indulge
Just as when your life changes, when your business changes, it’s time for a new look… and in the world of marketing, we call that rebranding. Pixels is asked to help businesses rebrand with new logo treatments and visual vocabularies all the time, but it’s particularly fun when it’s someone you know and respect. Enter Haylee Greene.
Haylee is a baker and the owner of Indulge Specialty Cakes & Baked Goods. We created her original branded logo, and businesses cards too, back in 2015. We had a blast because 1) she’s a dynamo and has been such a wonderful friend, and 2) we happen to have in common the fact that Indulge and Pixels are specialty vendors who work events like weddings. In other words, we often run in the same circles.
Haylee stepped away from the baking business for a season (and got married!) and when she decided to come back to the business, she wanted a refresh and we were happy to help.
Original business card and logo for Indulge Bakery designed in 2015:
As we do with all branding clients, we started with a conversation about what she wanted from the logo in this new world and asked for inspiration and examples of what she found attractive. Haylee shared a desire for something more earthy in terms of palette and more handmade – even hand-drawn in look and feel (like her gorgeous baked creations) and provided us with some parameters. It was an overhaul and we enjoyed the challenge of making the look different, but still indicative of who she is, what her business does and appealing to the eye.
Her response from the first round of logos: “You have outdone yourself!! Honestly, I don’t know how I’m going to choose! You definitely nailed exactly what my vision was.”
First round of concepts for the updated Indulge Specialty Cakes & Baked Goods:
After some tweaking, we sent along a second set and she reviewed those as well. When she found the winner, she wrote us to say, “Thank you for working so hard. It seems even more important to me this time for many reasons. I love that you are so willing to help me make it perfect.”
Final logo design for Indulge Specialty Cakes & Baked Goods:
Rebranded final business card design for Indulge:
The business card design was just as fun and gave Ryan the chance to throw out some wild card ideas to see where Haylee was with thoughts on taking the branding beyond the logo. In the end, she opted for a mix of traditional and earthy, which suits Haylee as a person and how she wants to market the business.
[By the way, and not for nothing, Haylee and Indulge make crazy good cakes and cupcakes, plus AH-MAZING whoopee pies!!]
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Graphic Design for Historic brand and foundation
We focus a great deal of our excitement on the photography side of our business, but we are also a graphic design business and Ryan has close to 2 decades of experience with graphic design and branding. Some of Pixels favorite graphic design projects have been creating the branding, logo and design elements for Bridal Traditions, Fionix Consulting, and Byrds & Bees Farm – all various and interesting projects and great collaborations.
In 2013, we designed a logo for the Philip L. Van Every Foundation along with business cards, letterhead and all accompanying stationary. Yep, Philip was one of the founders of THE Lance company, known for snack crackers. [I don’t want to jump in the middle of people’s lives and long held opinions, but you’ve got to go with a Captain’s Wafer. It’s unexpectedly zesty and I’ll just leave it at that.]
We continue to handle any branding updates for the van Every Foundation, like new cards for board members and so on.
Recently, the Foundation approached us to create a sign that would contribute to the historic and family-owned Lance memorabilia wall in the corporate office conference room. We were happy to oblige.
We worked closely with the Foundation to design the sign using some historic photos of Philip on the factory floor with employees, mixed in with photos of the some of the products they manufactured. They were so happy with the results, and so were we. We talk about creating memories and heirlooms with photography, and this gave us a chance to do that creatively for our clients.
The Lance company began as a small and family-owned local business. It has grown into a nationwide brand and company that people know by name. In 2010, they merged with Snyders of Hanover and then in 2017, the company was purchased by Campbell Soup. The goal of this project was to give visitors to the Charlotte factory a glimpse of the company history and we loved being able to provide that.
If you are an entrepreneur or a medium to large company in need of branding expertise, a new logo or visual system for marketing, we would be interested in hearing your story and learning more about your business, vision and goals.
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.