Posts Tagged: logo design
Introduction to Pixels Graphic Design – Pt. 3
The final leg in our three-legged stool is graphic design. Ryan is not only a photographer, but a skilled graphic designer who’s been helping brands for nearly 2 decades. He’s got IT, if I may say so.
Not only does Ryan create logos for businesses of all sizes, he understands branding and the visual vocabulary that goes along with creating a culture and a fully conceived brand. Some favorites are included in this blog, but if you are an entrepreneur looking for branding help, or a business in need of a brand update, my guy is your guy!
In the process of creating each of these logos and treatments, there was a conversation (think: several) between Ryan and the client to set goals, discuss the business, the target markets, and the best way to represent who they are and what they do through products or services.
We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
Pixels Creates Updated Branding for Local Bakery – Indulge
Just as when your life changes, when your business changes, it’s time for a new look… and in the world of marketing, we call that rebranding. Pixels is asked to help businesses rebrand with new logo treatments and visual vocabularies all the time, but it’s particularly fun when it’s someone you know and respect. Enter Haylee Greene.
Haylee is a baker and the owner of Indulge Specialty Cakes & Baked Goods. We created her original branded logo, and businesses cards too, back in 2015. We had a blast because 1) she’s a dynamo and has been such a wonderful friend, and 2) we happen to have in common the fact that Indulge and Pixels are specialty vendors who work events like weddings. In other words, we often run in the same circles.
Haylee stepped away from the baking business for a season (and got married!) and when she decided to come back to the business, she wanted a refresh and we were happy to help.
Original business card and logo for Indulge Bakery designed in 2015:
As we do with all branding clients, we started with a conversation about what she wanted from the logo in this new world and asked for inspiration and examples of what she found attractive. Haylee shared a desire for something more earthy in terms of palette and more handmade – even hand-drawn in look and feel (like her gorgeous baked creations) and provided us with some parameters. It was an overhaul and we enjoyed the challenge of making the look different, but still indicative of who she is, what her business does and appealing to the eye.
Her response from the first round of logos: “You have outdone yourself!! Honestly, I don’t know how I’m going to choose! You definitely nailed exactly what my vision was.”
First round of concepts for the updated Indulge Specialty Cakes & Baked Goods:
After some tweaking, we sent along a second set and she reviewed those as well. When she found the winner, she wrote us to say, “Thank you for working so hard. It seems even more important to me this time for many reasons. I love that you are so willing to help me make it perfect.”
Final logo design for Indulge Specialty Cakes & Baked Goods:
Rebranded final business card design for Indulge:
The business card design was just as fun and gave Ryan the chance to throw out some wild card ideas to see where Haylee was with thoughts on taking the branding beyond the logo. In the end, she opted for a mix of traditional and earthy, which suits Haylee as a person and how she wants to market the business.
[By the way, and not for nothing, Haylee and Indulge make crazy good cakes and cupcakes, plus AH-MAZING whoopee pies!!]
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
bridal traditions logo design | graphic design by pixels on paper
Another aspect of Pixels on Paper that we don’t often post about here, is our award-winning graphic design services. Before branching out into photography we both worked in the corporate world in marketing fields as graphic designers and have college degrees in graphic design. We absolutely love the opportunity to create new image branding or help to rebrand an existing company or even create the entire branding package for a start up company large or small.
Bridal Traditions Wedding and Prom Attire is not a new business and is not new to working with Pixels On Paper. We have worked with Bridal Traditions in terms of photography during the All About Prom promotion, the Wilkes Wedding Expo, through the Wilkes Bridal Association, as well as photographing weddings for many of Bridal Traditions clients but never with graphic design. When boutique owner, Kelly, asked us to come up with a logo to replace her existing mark, our creative energy began to flow and we drew upon our previous experience in working together.
We pride ourselves in truly listening to what it is that our graphic design clients need and grasp a complete understanding of their business so that we can present the best possible options. Kelly was ready for Bridal Traditions’s to have a complete logo overhaul. She wanted not only a new logo but also an image that would convey to her clients the type of service she provides and the atmosphere they can expect to find when visiting her store. The new logo will eventually encompass her entire branding image including all printed materials, website, advertisements, Social Media, and even serve as the color inspiration inside the boutique. We presented her with several options and then honed in on the final creative design. We are proud to show you the final result which included three different versions of the same logo that can be used in many different formats.
Thanks to Kelly at Bridal Traditions Wedding and Prom Attire for allowing us to push ourselves creatively on a new branding challenge. If you, or someone you know, needs help with image branding or has graphic design needs please let us know how we can help! We specialize in not only logo design but also the layout and design of various printed marketing material and promotional needs. Visit our graphic design website at www.graphics.pixelsonpaper.biz to see samples of our work.
Visit Bridal Traditions Wedding & Prom Attire website at http://www.bridaltraditionsnc.com.