Posts Tagged: identity marketing NC
MBI Builders & PROCOR Industrial | Commercial Project & Photography
Pixels has been asked to shoot images for MBI Builders many times and we always love the challenge of architectural photography, with the angles, light and focus on the purpose of each shot. For these projects, our marketing minds kick in and we need to keep the target audience in mind. With weddings, family or baby portraits, we know the audience. With commercial photography, we get to really sit and have a brand, business and promotional materials conversation. These are conversations we love!
Ryan took this gig (he nails the commercial work, you guys) and he created some lovely images for MBI of the space they designed and executed for PROCOR Industrial.
PROCOR Industrial is located in Cornelius, NC and signed MBI Builders for a recent project. The office spaces and group areas created allow individuals and teams at PROCOR to be more productive, feel more connected, and enable employees to accomplish both segmented and team-driven projects.
MBI shared this with us: “The PROCOR project was indeed unique. It is not necessarily a new endeavor, as commercial work is becoming one of our primary areas of focus, but this was a very modern job. Our main goal is always to build value with each and every client, and we believe we achieved this with our designs for PROCOR.”
These images will be used in MBI’s portfolio and marketing collateral and we loved being a part of their marketing team to make this happen.
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Fionix Consulting – Graphic Work for a Commercial Client
When a friend and former colleague of Ryan’s approached us about creating some branding and graphics for her new venture, of course we were in. People know Pixels primarily as photographers, but Ryan and I are trained graphic artists. Ryan’s been with Central Piedmont Community College’s marketing and media department for 14 years. He’s our creative lead when clients need graphic design.
Jessica Graham wanted to start a new consulting business and found the name Fionix (pronounced Phoenix) suited her perfectly. The word in one definition described “a girl who isn’t afraid to fight; some people even call her the alpha. She normally has blond hair and slightly different colored eyes and she is strong, fearless, and loyal. She’s a best friend who never lies to you.” Jessica read that definition and heard the audible click that said, “the search for my business name is over.” That’s when Pixels’ work began.
Working with Jessica was a lot of fun for Ryan, because she was once his boss at CPCC and they had a sort of short hand. He picked her brain, but she also came to the table with lots of thoughts and ideas that made the process more exciting than a simple font treatment. We love logo design and branding and Ryan’s career has been steeped in the principles of consistency and unifying creative. The direction initially was a play on our traditional view of phoenix (the bird rising from its ashes), so flames and regeneration were a start. What we ended up with is a mark that she absolutely loves and one that we are particularly proud show off.
Once her design was approved, we created business cards and the rest of the identity systems for Fionix. We’re excited for Jessica’s new consulting business. She saw a gap in the market and is filling it with her years of experience in communications and public relations and her endless curiosity for reaching out on behalf of communities.
We are always eager to help new entrepreneurs or existing businesses develop their branding through better, more targeted graphic design. If you know someone starting a business or looking to refresh their brand, I hope you’ll tell them that graphic design is part of what we do at Pixels.