Posts Tagged: graphic design

Small Business Love-Up: Bridal Traditions

We’re celebrating and saluting small businesses during a time when they are suffering and waiting to reopen full force. Today, I want to shine the light on Bridal Traditions. Kelly Shumate, the owner of BT and beYOUtiful Boutique … oh how I love this girl. We have been friends for more than a decade and have memories to back up that time. Pixels even created her logo back in the day.

If you find yourself on a small, blue marble hurling through space, you should have a Kelly in your life. I photographed her bridal anniversary portraits, pictures of her with her sweet husband and pup for the holidays, and the Wilkes Wedding Expo for years.

Kelly is community-focused, a smart business woman, a good time Charlie and one of the hardest working women in the biz.

We’ve photographed the Wedding Expo for years including this previous one in 2020, but I have also had the fun and pleasure of accompanying Kelly and her team to Atlanta for prom and wedding markets and buying efforts over the years for her boutique. Watching her work, choose styles and chat with other vendors is the best.

Bridal Traditions just celebrated its 20th Anniversary. I couldn’t be more excited for her, more proud of her, or more happy to have her as one of my best friends. If you aren’t following her on Facebook or Instagram, I hope you will.


We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

88x31 lucy & glens valle crucis wedding photography | pixels on paper boone wedding photographers

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.

Graphic Design with Pixels on Paper

Its’s a new year, and a new decade and businesses, like people, are looking for a refresh, an upgrade and some for a complete re-do to their brand identity.

Logo with pastry bag at top and Indulge name with 3 small cupcakes along bottom

Not all we do at Pixels is photography, as many of you know. Ryan has been a graphic designer and logo developer for coming on 2 decades. He has worked with existing brands to update their look and feel, and helped develop and create brand new custom visual marks for new businesses, important causes, organizations and special events.

Constant Contact email marketing header

At least two things need to happen for successful branding or the execution of a graphic design project:

The first is understanding the business (or event, organization, enterprise). Who are they?
What people do they hope to attract and what do those people care about? You want to pull your target audience in your direction and this means understanding who the targets are.
Ryan does this when he sits down with each and every new or existing client. He not only has the skill, but the intuition. He can help your business uncover goals, targets, obstacles, competitors and trends, and all of these are on the table with branding, rebranding or creating a new graphic design project.

peak performance heat and air logo photo

Secondly, you will also need a graphic designer who understands the principles of color, form, the visual arts, how consumers “see” what is in the marketplace, and how to message about the brand visually.

Pixels On Paper NC Graphic Designers Krusch Divorce Resolution business card design photo
Front and back of Krusch business card graphic design.

If 2020 is the year to rebrand, redo business cards, create campaign materials, we hope you’ll reach out. Even if you’re just starting to think about it, now is the time to begin.

If you’re a new business, a start-up or relatively new entrepreneur just trying to put your identity out there with a visual vocabulary, please reach out. We can walk you through the steps and create something that will serve you and your goals.

If you want to learn more about our graphic design and branding work, please check out these projects. We’d love to work with you.


We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

88x31 lucy & glens valle crucis wedding photography | pixels on paper boone wedding photographers

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.

Graphic Design Project for Peak Performance

Pixels recently created a logo for Peak Performance Heating & Air and we must say, the clients love it and we do too. My partner in life, business, child-rearing, house maintenance, travel, gardening and love, Ryan, is pretty good at this whole branding, logo and graphic design thing.

Our pal Trista, who we know from the wedding industry in Wilkes, contacted us about doing a logo for her aunt and uncle’s business, Peak Performance. It was time for an update to their existing business and they were looking for something new to put on business cards and employee uniforms. As they work on their website, these would be a part of things to come, and we were happy to help. 

Ryan:“Trista acted as the go-between for them and sent us a few ideas she had gathered. With the directions, we set off into design land looking at ideas from each of the inspiration pieces sent. The owners love to hike, so mountains were essential to the logo and were, of course, a nod to the name.”

The first round yeilded exactly the kind of feedback we want to hear: 
OMG!!!! These are amazing.” But we also love the iterative revision process and collaboration that gets us over the finish line to happy campers. There were tweaks, we played with fonts, more of a neon color palette and options for the mountains. The owners mentioned wanting to possibly order brighter neon orange shirts for the techs, so Ryan adapted designs and provided options. 

The magic came with that second round and then Ryan created a style guide, delivered the logos for use across their promotional needs and then to their web designer. 

A few weeks after the final files were delivered, Trista sent us a message with the photos of how the logo was being used on the company trucks, and we cannot express how cool it is to see the finished product in use like that. 

If you’re thinking about a rebrand, need a logo, just want to understand what goes into working with us on projects like this, we hope you’ll be in touch. A business card to car wraps, it’s all about being cohesive and disciplined and Pixels can help your brand achieve this!


We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

88x31 lucy & glens valle crucis wedding photography | pixels on paper boone wedding photographers

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.

Graphic Design – AcuCare Clinic 10th Anniversary

We love the diversion of graphic design projects and this one was special. In honor of its 10th anniversary, AcuCare Clinic in Denver, NC decided to donate 10% from each acupuncture treatment in September to Shining Hope Farms.


Shining Hope Farms is a nonprofit enabling children and adults with disabilities to achieve functional goals through the use of equine-assisted activities and hippotherapy (horse-assisted therapies). It serves clients from our surrounding counties, including Lincoln, Gaston, Catawba and Mecklenburg.

Flier promoting the anniversary giveback project

 

AcuCare Clinic is the only area acupuncture clinic with a strong relationship with the medical and healthcare community. They have worked diligently to close the gap between traditional and alternative healthcare so both can work in unison and in the best interest of the patient.
“I’m incredibly thankful our patients have trusted their health to us for a decade. We want to show our gratitude by giving back to a nonprofit that’s serving our local community,” says AcuCare Clinic owner Abe Rummage. “The clinic has donated to Shining Hope Farms for several years, butmy wife and I are now personally able to see how the organization helps adults and children with disabilities because our oldest son Brodie, who has Down syndrome, is now receiving occupational therapy services on horseback at the Mt. Holly location.”

Social Media post

Constant Contact email marketing header

“Big Check” presentation to the staff at Shining Hope Farms

Pixels Part of the Promotion:
We were asked by the owner of AcuCare to help develop marketing materials around this special event, so we started with the existing branding, look and feel, color palette, etc. to keep everything branded and cohesive. We then talked to the Owner, Abe and from there designed social media posts, a poster, flier and hand out. We created an email header to be used with Constant Contact for digital marketing. Finally, we used photos of the Abe’s son receiving therapy at Shining Hope Farms because this helped put a personal face on and showcase the reason for this promotion.

At the end of the promotion, we were asked to create the “big check” for the presentation to the farm. Is there anything better than a big check? No. The answer is no.

Abe Rummage: “It was exciting to see what they were able to come up with from just a conversation and a little background on the event. All of the pieces were exactly what we needed to allow us to promote the anniversary and help Shining Hope Farms.”

We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddingsbrides, and special events and portraits  of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.

88x31 lucy & glens valle crucis wedding photography | pixels on paper boone wedding photographers

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License

All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.

New Graphic Design Projects | Tevepaugh Orchards

The Tevepaughs are “lifers” with us. We’ve covered more of their family milestones with our cameras than we can count and know and love them as if they were OUR family. In fact, scratch that. They are family. Period.
The family’s orchards are exceptionally beautiful, but they also produce…. PROduce. Their farm is fruitful. Somebody stop me. They grow the most luscious apples and peaches, okay. And they needed a new rack card/brochure that they could give to the local visitors center and share at other events – like the Brushy Mountain Apple Festival. We were ready to help.  This time it wasn’t about photography as much as graphic design and we combined both to create something new that celebrates the place and people. Ryan wanted lots of photos on the cover side to show off the fruits,  but to also feature family that is such a pivotal, historical and emotional part of why the business flourishes. One of the photos features Armit and his grandson Connor inspecting fruit together. So stinking sweet!

Tevepaugh Orchards rack card brochure graphic design photo

The back features some brief history about the farm and a map to guide people into the Brushy Mountains to the apple house. If you haven’t been to this amazing place, plan to go!

Tevepaugh Orchards rack card brochure graphic design photo


We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddingsbrides, and special events and portraits  of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.

88x31 lucy & glens valle crucis wedding photography | pixels on paper boone wedding photographers

All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.