Posts Tagged: graphic brand development
A New Client Logo
A pal of ours decided to rebrand her 6 year old marketing business and reached out to Pixels for some inspiration and a logo design. She is a brander, copywriter, strategist, blogger and calls us “family.” We love her too. We were her first clients and go way back, so the “heck yeah, we’ll take a crack at it” came fast and furious.
Ryan worked to understand the original brand and what she wanted and because they’d worked together in the past, some of it was easy and some of it was a game of Getting to Know You. She loves Mad Men, the way embossing creates a sense of “appearance out of nowhere”, Art Deco, a variety of movie production house logos, and Pre-Raphaelite painters. NO problem.
She has been using orange and blue and loves that combo, so Ryan worked on tweaking those. The Focus Features intro is a favorite as well, so that was taken into consideration.
There will be more to come as she puts her new brand in motion, orders business cards, re-releases her website and further animates the dynamic gif that Ryan created by adding sound. Stay tuned for that. She has asked that we withhold the gif for now, but did share her feedback about the process.
Ryan did exactly what I try to do with my clients: he listened. He sifted through a mountain of disparate thoughts and idiotic spasms/requests and gave me something way better than I imagined.
I’m beyond thrilled.
It pays off to have such talented friends.
That’s enough for us!
If you have a branding or graphic design conundrum, project or need, we hope you’ll contact us.
We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
The other part of Pixels
Asked to talk about photographing families, children, couples smooching in the woods, portraits of beloved friends and special milestones, I can gab on without stopping. But we have another part of our business at Pixels on Paper and it’s one that Ryan and I are so deeply proud of and are equally excited to promote.
Jared Yelton, the owner and chef of Craft Bistro
At Pixels, we are also business and commercial photographers and called on for real estate and business profile photography, headshots and a number of commercial projects in Wilkesboro, Charlotte and the surrounding area. Ryan is also an amazing graphic designer.
Craft Bistro
Krusch Divorce Resolution
Boondocks Brewing
Brushy Mountain Dental
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Commercial and Real Estate Photography
Graphic design, establishing and developing brands, creating logos, coordinating visual vocabularies and identity systems for businesses, large and small, holds a special place in our business.
We love entrepreneurs, causes, non-profits, fund-raisers and events and established community organizations and Ryan has nearly 20 years of graphic design experience. His portfolio was huge before we started Pixels. We’ve added even more since then. Below is a mere sampling of favorites.
If you are in need of business photography or headshots, real estate or commercial photography for collateral, your website or other promotional needs, please contact us. If graphic design or branding consulting is something you’d would like to discuss or learn more about, we hope you’ll contact us.
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographsnewborns and families, special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States LicenseAll photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
Graphic Design with Pixels on Paper
Its’s a new year, and a new decade and businesses, like people, are looking for a refresh, an upgrade and some for a complete re-do to their brand identity.
Not all we do at Pixels is photography, as many of you know. Ryan has been a graphic designer and logo developer for coming on 2 decades. He has worked with existing brands to update their look and feel, and helped develop and create brand new custom visual marks for new businesses, important causes, organizations and special events.
At least two things need to happen for successful branding or the execution of a graphic design project:
The first is understanding the business (or event, organization, enterprise). Who are they?
What people do they hope to attract and what do those people care about? You want to pull your target audience in your direction and this means understanding who the targets are.
Ryan does this when he sits down with each and every new or existing client. He not only has the skill, but the intuition. He can help your business uncover goals, targets, obstacles, competitors and trends, and all of these are on the table with branding, rebranding or creating a new graphic design project.
Secondly, you will also need a graphic designer who understands the principles of color, form, the visual arts, how consumers “see” what is in the marketplace, and how to message about the brand visually.
If 2020 is the year to rebrand, redo business cards, create campaign materials, we hope you’ll reach out. Even if you’re just starting to think about it, now is the time to begin.
If you’re a new business, a start-up or relatively new entrepreneur just trying to put your identity out there with a visual vocabulary, please reach out. We can walk you through the steps and create something that will serve you and your goals.
If you want to learn more about our graphic design and branding work, please check out these projects. We’d love to work with you.
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Graphic Design Project for Peak Performance
Pixels recently created a logo for Peak Performance Heating & Air and we must say, the clients love it and we do too. My partner in life, business, child-rearing, house maintenance, travel, gardening and love, Ryan, is pretty good at this whole branding, logo and graphic design thing.
Our pal Trista, who we know from the wedding industry in Wilkes, contacted us about doing a logo for her aunt and uncle’s business, Peak Performance. It was time for an update to their existing business and they were looking for something new to put on business cards and employee uniforms. As they work on their website, these would be a part of things to come, and we were happy to help.
Ryan:“Trista acted as the go-between for them and sent us a few ideas she had gathered. With the directions, we set off into design land looking at ideas from each of the inspiration pieces sent. The owners love to hike, so mountains were essential to the logo and were, of course, a nod to the name.”
The first round yeilded exactly the kind of feedback we want to hear:
“OMG!!!! These are amazing.” But we also love the iterative revision process and collaboration that gets us over the finish line to happy campers. There were tweaks, we played with fonts, more of a neon color palette and options for the mountains. The owners mentioned wanting to possibly order brighter neon orange shirts for the techs, so Ryan adapted designs and provided options.
The magic came with that second round and then Ryan created a style guide, delivered the logos for use across their promotional needs and then to their web designer.
A few weeks after the final files were delivered, Trista sent us a message with the photos of how the logo was being used on the company trucks, and we cannot express how cool it is to see the finished product in use like that.
If you’re thinking about a rebrand, need a logo, just want to understand what goes into working with us on projects like this, we hope you’ll be in touch. A business card to car wraps, it’s all about being cohesive and disciplined and Pixels can help your brand achieve this!
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.