Posts Tagged: corporate image branding
Introduction to Pixels Graphic Design – Pt. 3
The final leg in our three-legged stool is graphic design. Ryan is not only a photographer, but a skilled graphic designer who’s been helping brands for nearly 2 decades. He’s got IT, if I may say so.
Not only does Ryan create logos for businesses of all sizes, he understands branding and the visual vocabulary that goes along with creating a culture and a fully conceived brand. Some favorites are included in this blog, but if you are an entrepreneur looking for branding help, or a business in need of a brand update, my guy is your guy!
In the process of creating each of these logos and treatments, there was a conversation (think: several) between Ryan and the client to set goals, discuss the business, the target markets, and the best way to represent who they are and what they do through products or services.
We love graphic design, architectural photography and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2020 Pixels On Paper. Do not copy, crop, or remove watermark.
Fionix Consulting – Graphic Work for a Commercial Client
When a friend and former colleague of Ryan’s approached us about creating some branding and graphics for her new venture, of course we were in. People know Pixels primarily as photographers, but Ryan and I are trained graphic artists. Ryan’s been with Central Piedmont Community College’s marketing and media department for 14 years. He’s our creative lead when clients need graphic design.
Jessica Graham wanted to start a new consulting business and found the name Fionix (pronounced Phoenix) suited her perfectly. The word in one definition described “a girl who isn’t afraid to fight; some people even call her the alpha. She normally has blond hair and slightly different colored eyes and she is strong, fearless, and loyal. She’s a best friend who never lies to you.” Jessica read that definition and heard the audible click that said, “the search for my business name is over.” That’s when Pixels’ work began.
Working with Jessica was a lot of fun for Ryan, because she was once his boss at CPCC and they had a sort of short hand. He picked her brain, but she also came to the table with lots of thoughts and ideas that made the process more exciting than a simple font treatment. We love logo design and branding and Ryan’s career has been steeped in the principles of consistency and unifying creative. The direction initially was a play on our traditional view of phoenix (the bird rising from its ashes), so flames and regeneration were a start. What we ended up with is a mark that she absolutely loves and one that we are particularly proud show off.
Once her design was approved, we created business cards and the rest of the identity systems for Fionix. We’re excited for Jessica’s new consulting business. She saw a gap in the market and is filling it with her years of experience in communications and public relations and her endless curiosity for reaching out on behalf of communities.
We are always eager to help new entrepreneurs or existing businesses develop their branding through better, more targeted graphic design. If you know someone starting a business or looking to refresh their brand, I hope you’ll tell them that graphic design is part of what we do at Pixels.
bridal traditions logo design | graphic design by pixels on paper
Another aspect of Pixels on Paper that we don’t often post about here, is our award-winning graphic design services. Before branching out into photography we both worked in the corporate world in marketing fields as graphic designers and have college degrees in graphic design. We absolutely love the opportunity to create new image branding or help to rebrand an existing company or even create the entire branding package for a start up company large or small.
Bridal Traditions Wedding and Prom Attire is not a new business and is not new to working with Pixels On Paper. We have worked with Bridal Traditions in terms of photography during the All About Prom promotion, the Wilkes Wedding Expo, through the Wilkes Bridal Association, as well as photographing weddings for many of Bridal Traditions clients but never with graphic design. When boutique owner, Kelly, asked us to come up with a logo to replace her existing mark, our creative energy began to flow and we drew upon our previous experience in working together.
We pride ourselves in truly listening to what it is that our graphic design clients need and grasp a complete understanding of their business so that we can present the best possible options. Kelly was ready for Bridal Traditions’s to have a complete logo overhaul. She wanted not only a new logo but also an image that would convey to her clients the type of service she provides and the atmosphere they can expect to find when visiting her store. The new logo will eventually encompass her entire branding image including all printed materials, website, advertisements, Social Media, and even serve as the color inspiration inside the boutique. We presented her with several options and then honed in on the final creative design. We are proud to show you the final result which included three different versions of the same logo that can be used in many different formats.
Thanks to Kelly at Bridal Traditions Wedding and Prom Attire for allowing us to push ourselves creatively on a new branding challenge. If you, or someone you know, needs help with image branding or has graphic design needs please let us know how we can help! We specialize in not only logo design but also the layout and design of various printed marketing material and promotional needs. Visit our graphic design website at www.graphics.pixelsonpaper.biz to see samples of our work.
Visit Bridal Traditions Wedding & Prom Attire website at http://www.bridaltraditionsnc.com.