We love the diversion of graphic design projects and this one was special. In honor of its 10th anniversary, AcuCare Clinic in Denver, NC decided to donate 10% from each acupuncture treatment in September to Shining Hope Farms.

Shining Hope Farms is a nonprofit enabling children and adults with disabilities to achieve functional goals through the use of equine-assisted activities and hippotherapy (horse-assisted therapies). It serves clients from our surrounding counties, including Lincoln, Gaston, Catawba and Mecklenburg.

“I’m incredibly thankful our patients have trusted their health to us for a decade. We want to show our gratitude by giving back to a nonprofit that’s serving our local community,” says AcuCare Clinic owner Abe Rummage. “The clinic has donated to Shining Hope Farms for several years, butmy wife and I are now personally able to see how the organization helps adults and children with disabilities because our oldest son Brodie, who has Down syndrome, is now receiving occupational therapy services on horseback at the Mt. Holly location.”

We were asked by the owner of AcuCare to help develop marketing materials around this special event, so we started with the existing branding, look and feel, color palette, etc. to keep everything branded and cohesive. We then talked to the Owner, Abe and from there designed social media posts, a poster, flier and hand out. We created an email header to be used with Constant Contact for digital marketing. Finally, we used photos of the Abe’s son receiving therapy at Shining Hope Farms because this helped put a personal face on and showcase the reason for this promotion.

At the end of the promotion, we were asked to create the “big check” for the presentation to the farm. Is there anything better than a big check? No. The answer is no.

Abe Rummage: “It was exciting to see what they were able to come up with from just a conversation and a little background on the event. All of the pieces were exactly what we needed to allow us to promote the anniversary and help Shining Hope Farms.”

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License