Posts Tagged: branding for entrepreneurs
Pixels Creates Updated Branding for Local Bakery – Indulge
Just as when your life changes, when your business changes, it’s time for a new look… and in the world of marketing, we call that rebranding. Pixels is asked to help businesses rebrand with new logo treatments and visual vocabularies all the time, but it’s particularly fun when it’s someone you know and respect. Enter Haylee Greene.
Haylee is a baker and the owner of Indulge Specialty Cakes & Baked Goods. We created her original branded logo, and businesses cards too, back in 2015. We had a blast because 1) she’s a dynamo and has been such a wonderful friend, and 2) we happen to have in common the fact that Indulge and Pixels are specialty vendors who work events like weddings. In other words, we often run in the same circles.
Haylee stepped away from the baking business for a season (and got married!) and when she decided to come back to the business, she wanted a refresh and we were happy to help.
Original business card and logo for Indulge Bakery designed in 2015:
As we do with all branding clients, we started with a conversation about what she wanted from the logo in this new world and asked for inspiration and examples of what she found attractive. Haylee shared a desire for something more earthy in terms of palette and more handmade – even hand-drawn in look and feel (like her gorgeous baked creations) and provided us with some parameters. It was an overhaul and we enjoyed the challenge of making the look different, but still indicative of who she is, what her business does and appealing to the eye.
Her response from the first round of logos: “You have outdone yourself!! Honestly, I don’t know how I’m going to choose! You definitely nailed exactly what my vision was.”
First round of concepts for the updated Indulge Specialty Cakes & Baked Goods:
After some tweaking, we sent along a second set and she reviewed those as well. When she found the winner, she wrote us to say, “Thank you for working so hard. It seems even more important to me this time for many reasons. I love that you are so willing to help me make it perfect.”
Final logo design for Indulge Specialty Cakes & Baked Goods:
Rebranded final business card design for Indulge:
The business card design was just as fun and gave Ryan the chance to throw out some wild card ideas to see where Haylee was with thoughts on taking the branding beyond the logo. In the end, she opted for a mix of traditional and earthy, which suits Haylee as a person and how she wants to market the business.
[By the way, and not for nothing, Haylee and Indulge make crazy good cakes and cupcakes, plus AH-MAZING whoopee pies!!]
We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Logo and Graphic Design from Pixels on Paper
For those of you who are friends, fans and followers (thank you! we love you too!!), you already know that part of our business is graphic design. When we started Pixels, we knew that photography would be the focus (har har), but the graphic design side has been an important and growing piece. Ryan has been a full time professional in marketing, promotions and graphic design for over 15 years and he’s growing Pixels’ graphic design side by working with both entrepreneurs and legendary brands.
Here are a few of Pixels’ favorite projects.
If you are a start-up, a brand in need of a new look, a business in search of a way to display your latest promotional campaign, are ready to reboot your business/event/cause or other promotional image, get in touch. We’d be honored to help you by creating or facilitating a creative pivot.
A sampling of graphic design work and more info is here and you can also check out the full monty for Colt’s Hearts, Fionix, Bridal Traditions, Byrd’s and Bees, New Appalachia and Historic Lance Brand for CPCC.
We love family portraits whether they are set in the studio, the great outdoors, a specific location like the mountains or high country, or on our property in our outdoor portrait garden. Pixels on Paper photographs, engagements and weddings, brides, and special events and portraits of all kinds in our Wilkesboro, NC studio. We would be honored to meet with you, learn about you and your family and be a part of taking special portraits that will become, we hope, family heirlooms.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License
All photos are ©2018 Pixels On Paper. Do not copy, crop, or remove watermark.
Fionix Consulting – Graphic Work for a Commercial Client
When a friend and former colleague of Ryan’s approached us about creating some branding and graphics for her new venture, of course we were in. People know Pixels primarily as photographers, but Ryan and I are trained graphic artists. Ryan’s been with Central Piedmont Community College’s marketing and media department for 14 years. He’s our creative lead when clients need graphic design.
Jessica Graham wanted to start a new consulting business and found the name Fionix (pronounced Phoenix) suited her perfectly. The word in one definition described “a girl who isn’t afraid to fight; some people even call her the alpha. She normally has blond hair and slightly different colored eyes and she is strong, fearless, and loyal. She’s a best friend who never lies to you.” Jessica read that definition and heard the audible click that said, “the search for my business name is over.” That’s when Pixels’ work began.
Working with Jessica was a lot of fun for Ryan, because she was once his boss at CPCC and they had a sort of short hand. He picked her brain, but she also came to the table with lots of thoughts and ideas that made the process more exciting than a simple font treatment. We love logo design and branding and Ryan’s career has been steeped in the principles of consistency and unifying creative. The direction initially was a play on our traditional view of phoenix (the bird rising from its ashes), so flames and regeneration were a start. What we ended up with is a mark that she absolutely loves and one that we are particularly proud show off.
Once her design was approved, we created business cards and the rest of the identity systems for Fionix. We’re excited for Jessica’s new consulting business. She saw a gap in the market and is filling it with her years of experience in communications and public relations and her endless curiosity for reaching out on behalf of communities.
We are always eager to help new entrepreneurs or existing businesses develop their branding through better, more targeted graphic design. If you know someone starting a business or looking to refresh their brand, I hope you’ll tell them that graphic design is part of what we do at Pixels.