A Change of Focus

Photo by: Joy Davis Photography ©2019

During the first couple of months of 2020, I’ve been sharing the types of images, events, projects and portrait sessions that Ryan and I will be focusing on in the coming year and years to come. We are moving away from being working wedding photographers, something that we’ve done for nearly 2 decades and the part of our business that put us on the map. It was and wasn’t an easy decision, but I thought I would speak from the heart about it briefly – because that is how “I do.”

Our Life Shifted

A mere two years ago, we had a child added to our lives and he deserves not only our attention, but our guidance. We are not bubble baby people. Finley is out in the community with us, he meets many of our clients, he is sweet to his young peers having their photos taken in our studio and we haul him to Merlefest. This kid GETS DIRTY with his grandparents and helping around our property.

Ryan and I want our son to be fully immersed in the world – to see and show love and empathy to other people, to experience all sorts of joys, challenges and triumphs.

That is OUR responsibility as his mom and dad and it means making time that would have otherwise been spent photographing, organizing and editing weddings.

Our Professional Passions Shifted

When we began to focus more on Day in the Life and personal documentary style photography, families and babies it was ON. I enjoy it more than I can describe. I couldn’t be more proud of our 15 years as successful wedding photographers and remember many times having to double book weekends and turn potential clients away. Wedding portraiture and wedding day photography require not only extensive amounts of time, creative skills, lighting expertise and flexibility, these types of projects require an enormous amount of technical know-how and our work speaks for itself.

But personal documentary portraits are calling to me and the more we take – during all seasons and with all types of families – the more I know that it’s where I want to really “play at work” as a pro.

The Photography Landscape Shifted

Andy Warhol……. how did you know? In 1968, he said, “In the future, everyone will be world-famous for 15 minutes.”

You all don’t need me to tell you that there has been a democratization of creativity over the last decade. If you have a smart phone, you can be writer, photographer, philosopher, curator, documentary film-maker and archivist, regardless of your age, socio-economics, gender or race. Capture every aspect of your life, publish it to social media and in your circle you’re seen and known. I’m not even remotely “mad at this.” Expression is one of life’s most important and even most healing joys.

What I have found, however, is a disintegration in our concepts of and respect for experience, skill and professionalism. Companies like Voice Bunny, Fivver and even Craig’s List allow pretty much anyone – untested – to have a hand in what used to be professional work that people trained and worked to be good at. Again, if it’s lightening in a bottle, fabulous!

But when I saw a poorly dressed person (ripped jeans and tee shirt) show up as the hired photographer for a wedding, I began to wonder. She was not a close family friend. She was hired to capture what most of us agree is one of life’s biggest days. Her backup equipment was a single smart phone.

At Pixels we understood the mosaic of skills it took to shoot a wedding: the technical, the creative, and the personal.

We knew how to adjust the light at the right time to get the shot that a bride dreamt of all her life. We knew timing, gentle coaxing, coordination of personalities and spatial relations. We never photographed a wedding hoping to “get lucky” with lighting, weather, relatives, or venue. We were always ready. Always.

On average, we spent 134 hours per wedding. That is just over 3 work weeks in corporate America. From the first communication to the last bow tied around the final products delivered, we were committed to perfection, service and dreams delivered.

Now if you know me, you know that I’m not an elitist, but I do believe in expecting that people will pay for experience, decorum, knowledge, cultivated creativity and true expertise. If the marketplace no longer values these things, that’s sad, but I’m cool with it. It’s time to take a break and reevaluate.

Saying “I Will”

While Ryan and I are focusing professionally on photographing more community events, more babies, more family portraiture, more Day in the Life and commercial photography, we are saying “We Will” to some weddings, but are no longer promoting ourselves as working wedding photographers. At least for the foreseeable future. If you are what we define as a “legacy client” (ie: we’ve photographed you, your immediate family, best friend, or you have a strong recommendation from a client) we will consider photographing your wedding. If you want to reach out about your wedding, we can chat, but we aren’t actively seeking that business.

Thanks for listening and understanding. This blog may not have been the hike you were looking for – the quickie 1.5 mile loop – and you ended up on Mount Pisgah. My apologies. I simply love you all and wanted to be as transparent about the future as I am thoroughly excited about it.

Love,
Misty

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