New branding for Solo Law Practice

Several years ago, we created a new logo, business cards and letterhead for Jessica Graham of Fionix Consulting and recently we were contacted to work on another project attendant to her business.

After 38 years as a NC Certified Family Law Specialist, Alan Krusch decided to hang out his own shingle in a solo law practice. The new business is Krusch Divorce Resolution and as he was working with Fionix, Jessica kindly brought us on board to help with his branding look and visual vocabulary. Alan specializes in non-litigated family law and was in need of a new brand.

The first thing addressed was the need for a brand new logo and it was important to keep it more traditional, solid, and classic while still incorporating a current, more modern take. As always, Ryan created a logo with meaning and purpose: the arch above the name evokes a bridge, representing the movement from one place in life to another – something akin to both transition and hope. He also used the sky blue and earthy green that Alan is drawn to. This logo mark and font treatment will be used across all of Alan’s promotions, starting with his business cards and letterhead.

Next, we needed updated headshots for his new website and any other collateral, so we captured those, along with several others, at Alan’s new office location. Having created collateral more times than we can count, we knew to capture a combination of traditional location headshots and more interactive environmental portraiture.

Individuals and businesses come to us knowing that they need “the basics”: business cards, headshots and letterhead, and we can provide these easily. What Pixels can do that other professional photographers may not is to provide branding expertise and forethought. We know that beyond those basics, clients will need other promotional items. Ryan has nearly 20 years in branding and marketing experience and our combined knowledge allow us to be branding collaborators with clients – something all businesses need. Clients want to focus on what they do. Pixels can shoulder the branding aspects for you.

Contact us if you have any questions or needs or if you know someone starting a new business or updating a tired brand. We would love to learn more and assist if we can.


We love graphic design and commercial photography whether logo design, brochure design, head shot photos, architectural photography or product shots. At Pixels On Paper we pride ourselves in listening to a broad range of clients and customizing our photography and graphic design services to meet each individual request. Our skills, styles, and visions come together to be a permanent record that either reflects an identity or delivers a message that speaks to thousands. We would be honored to meet with you, learn about you and your business needs. Email us at mail@pixelsonpaper.net or call 336.990.0080 to learn more, receive a quote or to let us know how we can put our skills to work for you.

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